Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

This piece was first published by Digiday sibling Glossy . During this summer’s World Cup, fashion brands and the tournament’s stars launched a flurry of collaborations. The motivation was obvious: It’s the world’s biggest sports event, and all eyes were on the tournament and its players. But now, three months after the World Cup ended in a Spanish victory, the partnerships keep coming. Residual…

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